Electric vehicle: Only by surviving can one be qualified to speak

Electric vehicle: Only by surviving can we catch up with the end of 2023. Geely Yue announced a new "pricing" and lowered the price of its first model, Geely Yue 01, by 30000 yuan. The adjusted starting price is 219900 yuan. Just over a month later, people's evaluation of Jiyue 01 changed from "floating" to "truly fragrant". The rapid adjustment has become a common occurrence in the fiercely competitive automotive market this year, and it also indirectly reflects that the Chinese new energy vehicle market is undergoing an accelerated reshuffle, especially for pure electric models, where competition is more pronounced.
The exchange of price for quantity is becoming increasingly evident in the new energy vehicle market. So, we see that the Volkswagen ID.3, which saw a direct decrease of 37000 yuan, achieved a new record of sales exceeding 10000 yuan for several consecutive months, despite losing one vehicle at a time; The oil electric inverted i3 and ix3 make BMW the best-selling luxury brand in the market for new energy vehicles.
In the incremental market, everyone is seizing every opportunity to increase their market share.
In order to increase their market stock, "price wars" are also a last resort for these car companies. In this process, car companies seem to have been forced to form a consensus: how to profit is no longer the primary consideration, how to package orders is truly important, and we must first ensure market share and survive.
Media commentary
Behind the price reduction promotion, we still hope to achieve the goal as much as possible
Tram report: Among the 11 new energy vehicle companies surveyed, only Ideal Automobile has achieved its set annual sales target of 300000 vehicles, while other models still have a certain distance from the set target. BYD has sold a total of 2.672 million vehicles in the first 11 months, with a target completion rate of 89%. It needs to sell 328000 vehicles in the last month of this year to meet the target. However, BYD is also the only company after Ideal Auto that has the potential to achieve its established goals.
First Finance: You can buy the popular B-class sedan products at the price of a previous A-class car, which is a typical example of joint venture brands lowering prices. In December, in order to complete sales tasks, the promotional efforts of joint venture brands have been further increased. "Last year, Japanese brands such as Honda and Toyota began to lower prices, but not as aggressively as this year. According to customer feedback, a quarter of our store's customer base has been taken away by new energy vehicle brands this year." According to sales personnel observation, the main reason why joint venture brands have been diverted by new energy vehicle brands is that new energy vehicle brands' car products are more in line with the needs of young consumers in terms of appearance and interior, The update iteration is fast. Meanwhile, electric vehicles have low operating costs. Under policy encouragement, new energy vehicle brands have received high attention.
The industry has launched the "meat grinder" model
Pengpai News: The automotive industry has entered a fierce "meat grinder" mode, and "shutdown and transformation" will be a problem that most car companies have to face. Bosch China President Chen Yudong believes that within the next five years, 80% of China's automotive companies will face "shutdown and transformation". Previously, senior executives from automotive companies, including Changan Automobile Chairman Zhu Huarong, have also expressed similar views. Looking ahead to 2024, car companies generally expect their survival situation to be even more difficult.
Fast Technology: According to the latest quotation from Shanghai Nonferrous Metals Network, on December 19th, lithium carbonate (99.5%, battery grade/domestic) was priced at 101900 yuan/ton, setting a new low for over two years. At present, the price of lithium carbonate has been continuously declining for 43 days, and the price of lithium batteries has also been continuously decreasing. This year, global lithium-ion battery pack prices have fallen by 14% year-on-year, setting a record low of $139 per kilowatt hour. It is predicted that the average price of battery packs will continue to decline next year, dropping to $133 per kilowatt hour, to $113 per kilowatt hour by 2025, and to $80 per kilowatt hour by 2030. The overall cost of new energy vehicles will also decrease, and in the fierce competition among car companies, people are expected to buy cheaper cars.
Drive Home: BMW 3 Series pure electric has been revealed to be on sale at a 5% discount, even cheaper than BYD Han.
China Consumer Network: In recent years, the market position of new energy vehicles, mainly pure electric models, has rapidly increased. It can be foreseen that the achievement of promotion goals in the future new car market will largely rely on the strong performance of the new energy vehicle market. It is widely believed in the industry that the annual sales of new energy vehicles will undoubtedly exceed 10 million units next year, with a market penetration rate of over 40%.
Besides negotiating prices, what else can electric vehicles break through?
Automobile Commune: These pure electric vehicles that are crazily priced are actually mixed with the anxiety and fear of car companies. Faced with market competition, they no longer have a better choice.
Pacific Motors: The sudden resurgence of the new M7 in the industry is due to its ultimate cost-effectiveness in terms of intelligence. From the perspective of "price", the optimization and improvement of the new M7 is not the traditional stacking method popular among car companies, but rather the continuous improvement of intelligent experience and cost optimization, resulting in a decrease in the price of the new M7.
Car Think Tank: Nowadays, in the era of intelligent manufacturing, "fast" is also the same thing that has not changed. Chinese intelligent electric vehicle companies iterate a platform every two years, which becomes a manifestation of their core competitiveness. If a platform cannot be iterated within two years, then this model cannot keep up in terms of intelligence and range. "Because speed reflects strategic trade-offs, it means that you can predict and predict ahead of your competitors, repeatedly win; at the same time, you have better team configuration, flexible combat units, and less lengthy decision-making processes." BYD Chairman Wang Chuanfu also said that the current is an era of "fast fish eating slow fish", not an era of "big fish eating small fish". At the Ideal Strategy Conference held in October, Li Xiang reflected heavily on the fact that the investment in Ideal Intelligence was only "half a year late" and decided to increase investment to catch up.
Financial industry: A senior investment advisor from CITIC Securities believes that there are two key factors that will affect whether the new energy vehicle market can explode in 2024: first, the implementation of fully autonomous driving, which will be a huge technological innovation; The second is the advancement of battery technology, especially the development of solid-state batteries. The changes in these two dimensions will bring disruptive driving and riding experiences, drive a new wave of car replacement, and thus drive the booming development of the electric vehicle market. Qualified to speak